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Toyota A-BAT Concept Car 2009

The Toyota A-BAT (Advanced Breakthrough Aero Business) interests us because it injects some much-needed new reflective into the pickup sector. The A-BAT offers large versatility, and yet it fights the gigantism that has become widespread in the truck market–as evidenced by Toyota’s own Tundra. The trapezoidal styling and extravagant beltline give the A-BAT a big-truck look, but the concept is considerably smaller than the once-concise Tacoma and is about the size of a RAV4.

“We wanted to reinvestigate the packed truck and bring it into modern times,” says Kevin Huntress, president of Toyota’s West Seaboard design studio. And this at a time when habitual wisdom had given up compact trucks for deathly.
The A-BAT is not only RAV4-sized, it also mirrors the popular crossover in its room position and its unibody construction. Although it features four-disc drive, the ground clearance is plain (about the same as a Highlander), as it’s optimized for on-course use and urban environments, where today’s pickups are oversized.

Toyota is getting more and more mileage out of its half-breed technology, so it is perhaps not surprising to see it here. Paired with a transverse-mounted, four-cylinder mechanism, the hybrid system has the potential to produce a natural breakthrough in pickup fuel thrift, which, with a few exceptions, seldom exceeds 20 mpg.